SERVICE 01
MARKETING
& STRATEGY
Clarity before content. Every engagement starts by understanding who you serve, why it matters to them, and how to reach them without burning out, or losing the parts of your business you actually love.
THE APPROACH
Strategy that fits
the way you already work.
No 40-page decks nobody opens. No 15-channel plans nobody has time for. Every strategy engagement is built to your capacity, your community, and the customers you actually want more of.
01
STARTING FROM
$1,500 CAD
SWOT
ANalysis
A grounded review of what's actually working and what's just noise
Best For
Owners already posting who want to know if it's landing, and where to spend their next hour.
Format
▸ One 60-minute discovery call
▸ Async audit period (5–7 business days)
▸ Written audit report + 45-minute walkthrough call
What's Included
– Channel-by-channel review (Instagram, Facebook, Threads, email)
– Content pillar and voice assessment
– Ideal client alignment check
– Engagement patterns and what your numbers actually mean
– Three prioritized opportunities to focus on next
– A shortlist of things to stop doing
02
STARTING FROM
$3,500 CAD
Marketing
Strategy
Package
A full strategy foundation, delivered as a working document you actually use.
Best For
Owners who feel scattered across channels and want a single source of truth to build from.
Format
▸ Two 90-minute working sessions (virtual or in-person)
▸ Full strategy PDF delivered within 10 business days
▸ One 30-minute follow-up call four weeks after delivery
What's Included
- SWOT Analysis
– Brand positioning statement
– Ideal client avatar: the woman (or human) you actually want to serve
– Competitor landscape review
– Channel recommendations tied to your capacity
– A 90-day marketing activities calendar
– Market research pulled from your community and category
– Unique value proposition, written in your voice
– Clear, measurable goals for the next two quarters
03
STARTING FROM
$197 CAD
Power Hour
Ask me anything. Let's spend 60 minutes on any topic(s) that you seek clarity.
Best For
Owners who want a deeper understanding of one area of their marketing.
Format
▸ One 60-minute working session virtually or in-person
VIP Day
STARTING FROM
$1,997 CAD
A full strategy foundation, delivered as a working document you actually use.
Best For
Owners who feel scattered across channels and want a single source of truth to build from.
Format
▸ 6 hour working session (virtual or in-person)
▸ Full strategy PDF delivered within 10 business days
▸ One 30-minute follow-up call four weeks after delivery (VIP Day only)
What's Included
– Brand positioning statement
– Ideal client avatar: the woman (or human) you actually want to serve
– Competitor landscape review
– Channel recommendations tied to your capacity
– A 90-day marketing activities calendar
– Market research pulled from your community and category
– Unique value proposition, written in your voice
– Clear, measurable goals for the next two quarters